Loyalty + CRM


In order to create customer relationships that last, you need to know what to say, how to say it, where to say it, and who to say it to. It’s as much science as it is art – a unique blend of insight, creativity, and technology.

By working with the right combination of partners, platforms and people, we help some of the biggest brands in North America create stronger connections to their customers.

ICF Olson Named Leader in Loyalty

“… according to clients, the best thing about working with [ICF Olson] is how knowledgeable, involved, and easy to work with the people are.’”

“The Forrester Wavetm: Customer Loyalty Solutions For Large Organizations, Q1 2016.”



Over the years, we have built strong relationships with some of the most important names in the CRM and Loyalty space – Adobe, Salesforce, and Tableau, to name a few. Our dedicated teams work exclusively with them to bring what they have to offer, to our clients. 

Partner logos


When it comes to painting a 360-degree view of a consumer, few platforms can do it quite like Tally®.

With tools and features like operational reporting, interactive insights, advanced analytics and predictive intelligence, Tally® helps brands understand, engage, and reward their customers in new and unique ways.

Tally®: Our Loyalty & CRM Platform

Tally®, our proprietary loyalty & CRM technology solution, powers some of the most recognizable loyalty programs in the market today. We hit the sweet spot between speed-to-market and custom configuration.

Tally screen shot


Ultimately, technology and data can only take you so far. You need the insights of smart, passionate people to transform the raw numbers into the right solutions. 

As a team, we have decades of experience in the CRM and Loyalty space. Together, we have created a variety of effective solutions for a wide range of brands. Each one is unique, and each one has achieved impressive results. 

MyBP Logo

Boston Pizza

We created MyBP, a centralized data management system that allows them to maintain an ongoing, one-to-one relationship with all of BP's guests.

Read the Case Study